The Lempert Report ®

Celebrity Food Endorsements: the Good and the Bad

We take a look at healthy vs. unhealthy celebrity endorsements.

We start with the good. FNV was launched by Partnership for a Healthier America along with a collaboration of companies, celebrities, athletes and organizations that to increase consumption of fruits and vegetables. 

Ryan Shadrick Wilson, general counsel at Partnership for a Healthier America…

July 29, 2016 Watch Video


Articles

Avocado 101

Need a quick reference guide when shopping in the market? Here’s your avocado 101

Originally from south-central Mexico (aguacate), the avocado (Persea Americana) is considered a Native American plant. Ninety percent are produced in California.

How to Buy: Avoid dark blemishes or overly soft fruit. If overly ripe, flesh turns dark and loses its delicate flavor. Avocados…

July 29, 2016 Read More


Articles

Coconut Products are Expensive! Should You Buy Them?

Are coconut products worth the expense?

Coconut oil prices have soared largely because of the growing popularity of specialty products such as coconut water, flour and coconut sugar. As reported by the WSJ, the desire for coconut products has caused a jump in prices and according to World Bank data, prices are more than 50% higher…

July 28, 2016 Read More


The Lempert Report ®

The Food Network Wants To Deliver Your Dinner

What happens when you take Food Network and create a partnership with Instacart? A new supermarket competitor.

It’s Instacart’s same day deliver model based on recipes on Food Network’s website. Find a recipe you like, add ingredients from that recipe to your Instacart shopping cart, select a delivery time, and an Instacart Personal Shopper will deliver the items later that same day. 

While it may…

July 28, 2016 Watch Video


The Lempert Report ®

To Be Healthy, Eat With The Lights On

The Journal of Marketing Research just published a study that suggests that dim lights are a way of getting patrons to let their guard down and make impulsive decisions in restaurants.

Think about it. A dimly lit restaurant makes you feel cozy, more romantic, the ambiance whisks you away from your day-to-day worries and you relax. Ahhh. 

Just like the science behind menu design, background music and aroma filled restaurant spaces, lighting plays a huge role in the decision-making…

July 27, 2016 Watch Video


Articles

Back to School: Food Allergies

It's back to school time again, and many families are preparing their children with supplies, new school clothes, and trying to figure out just what to pack in those school lunch boxes!

It's back to school time again, and many families are preparing their children with supplies, new school clothes, and trying to figure out just what to pack in those school lunch boxes!  What foods our kids will eat, which ones offer the best nutrition, not forgetting price, can be a challenge…

July 27, 2016 Read More


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